Business Statistics Report

Question: In this assignment you will have to work on the initial research proposal. Basically you will have to follow the instructions attached with the initial research proposal and have to edit the proposal and make it into a full fledged report with a definitive answer. So just converting the proposal into a complete and finished report. Please follow the instructions carefully and if there are any questions please do ask me. Answer: Business Research Topic Tourism is one of the most important industries in Australia. The tourism industry contributes to increase in the GDP of Australia. The tourism industry in Australia provides employment in Australia and it helps in removing unemployment in the country. The tourists include both domestic and international tourists to the country. The tourism industry all over the world faces many challenges and it is very important to overcome these challenges as this would help in the development of the tourism industry (Mialon et al. 2016). Providing proper food and lodging to the tourists is one of the major issues or challenges that people in the tourism industry face. Additionally, digitalization is another problem that people associated with the tourism industry face. The launch of internet services such as WWW has made the life of the tourists easier however; there still exists many tourists who do not have their own websites that makes many tourist companies unreachable (Brimblecombe et al. 20 13). These issues need to be addressed so that the tourism industry in Australia flourish and prosper to its best. In this report, the data collected shall be taken into consideration and statistical techniques shall be used to analyzed the data and provide proper recommendations to the issues identified. Literature Review According to Yap (2010), tourism in Australia has developed strongly over the last decade. Tourism gross value added 1 (GVA) 1998 has elevated steadily from AUD 22 billion to AUD 31 billion in the year 2006, entails that tourism industry in Australia have augmented their production of products and services by forty three percent. Client satisfaction is a significant indicator of the capability of a destination to distribute a product that demands to the tourist, and an indicator of the capability of a location to deliver on the guarantee that is made through the promotion image which is grown in the mind of the traveler (Chen 2012). Another study made by Brimblecombe et al. (2013), reveals that Tourists in and out of Australia explore the country throughout the year. Tourists that visit this country belong to various regions and ethnic groups. International tourism is considered as a unique sort of intercontinental trade, and its economic implication is often argued in relation to nationwide balance of expenditure accounts. Inbound tourism is looked upon as an export, a shot to the countrywide economic output, evidence as a credit in the present account. Outbound tourism on the contrary is observed as an import that is an outflow of a national wealth and emerges as a debit entry into the present account (Athanasopoulos et al. 2013). International tourism is considered as one of the special kind of international trade and its economic importance is discussed in relation to the balance of payments that is left in Australian accounts. Domestic tourism is considered as an export that leads to growth of the national economic output (NS and Getz 2014). Hence, it may said that tourism plays a very important role in the growth of Australian economy. People love to travel from different states for reasons that may vary from education to business or even pleasure. The number of visitors in Australia has increased from 2 million in the year 1992 till 6 million in the year 2014. Tourism in Australia is expected to continue and this shall lead to growth in the Australian economy (Brimblecombe et al. 2013). Research Questions: Based on the research proposal the following research questions can be framed: How satisfied are the tourists with the beverage, food and other services that are provided during the tour in Australia? What is the budget of the people who come and visit Australia? How many days do they like to spend in Australia? Are the customers satisfied with the methods of booking in Australia? How can tourism be improved in Australia? Research Methodology: Research Methodology is a well defined chapter that contains the appropriate approaches that are required for achieving a detailed and complete result. In this part of the research, focus is on the theories that are adopted for completing the research methodology. The research methodology helps in focusing on the errors that tend to limit the approach of the researcher (Pope et al. 2014). The researcher tries to apply every detail of the methodology process so as to obtain better results of the analysis that conducted to study tourism in Australia. The research onion is a tool that helps in knowing the different layers of research. The research onion helps in understanding the different layers that are used in the process of research methodology (Ruhanen and Whitford 2014). The research outline highlights the techniques that are used for analyzing the subjects of the research accordingly. The research onion can be categorized in the following categories: Research Philosophy Research Approaches Research Strategy Research Choices Time Horizons Research Techniques Research Procedures Figure 1- Research Onion (Source: Author) Tourists visit Australia all throughout the year. People who come and visit Australia belong to different ethnic groups and different regions. A sample of these tourists shall be chosen and their preferences regarding food and lodging shall be noted (Walker 2016). Additionally, their accessibility to the online booking portals would also be evaluated and how accessible these online portals are for booking. The data of the tourists shall be taken into consideration and analysis of the data shall be categorized depending on the satisfaction level of the customers. Based on the results appropriate methods shall be launched (Ruhanen and Whitford 2014). While surveying the tourists, it was noted that the tourists like the ethnicity of Australia and it is for this reason why many people visit Australia quite frequently. Tourists like to explore different regions of Australia and with their interest in exploration they come across different types of foods and beverages in Australia (Reeve a nd Gostin 2015). Gantt chart Table 1: Gantt chart (Source: Author) Description of the Research Process The research philosophy aids in deriving significant knowledge from a particular research and understand them. Research philosophy involves realism, positivism, interpretivism and post positivism. The research approaches are of two types. One of the approaches is inductive and the other one is deductive. The deductive approach moves from a generic to a specific process. This process involves quantitative research. In terms of the inductive reasoning the approach moves from specific to generic process. In order to establish a proper research process, survey method was adopted. Survey was done on the tourists regarding their view on the ethnic taste of Australia. If the tourist prefers the ethnic taste of the country then a new trade model could be launched in order to expose the diverse ethnic taste of the nation, so that tourists could explore the native food and beverage of the different places they visit in Australia (Pollard et al. 2014). He survey strategy will be helpful in the data analysis process, since this would help the researcher to obtain the outcomes based on comparative research approach. Data collection and Analysis The tourists who visit Australia will be asked about their preferences for the indigenous beverages and food and the kind of food and beverages they had over the period of their tour. The accessibility of the restaurants and stores shall also be inquired about and the same will be questioned about online booking system. The budget of their tour and the number of days they will be spending in Australia shall also be questioned. Based on such data, analysis can be made about their preferences in Australia (Reeve and Gostin 2015). The data collection method in this research will be primary and secondary in nature. The primary data shall be collected with the use of qualitative and quantitative data collection methods. Primary data helps the researcher to obtain an overall measurement of the chosen research topic (McCarthy 2015). Secondary data such as journals, websites and related books are also relied on for completion of the research process. Data analysis is a very important part of the research analysis. To conclude the research, the data analysis method shall be applied with the objectives of the research. For data analysis many methods can be applied (Duarte and Krajsic 2016). The techniques used for data analysis are distribution of frequency, analysis of variance and regression. The data will be represented through different tables with the representation of diagrams and charts. Research Outcomes: The questionnaire method is a cost effective method that helps in obtaining data of respondents who visit Australia as tourists. In this research, 50 tourists were chosen in Australia and they were told to answer the questions online. The questions were related to their choices and preferences in Australia (Duarte and Krajsic 2016). The main motive of this survey was to identify the level of satisfaction of the tourists in Australia. It was noted that out of 50 tourists more than 40 tourists were happy and contended with the tourist environment in Australia. The remaining people were not sure of the conditions prevailing and very few seemed dissatisfied with the prevailing conditions. Conclusion and Recommendation The outcome of this research was positive and it was seen that tourists like to travel to Australia and explore new things there. The business that is established to attract tourists under the indigenous set up is expected to flourish. The availability to allow the tourists to make online booking shall make their work easier and shall make their visit to Australia more frequent. The online tourists booking shall make the work of the tourists easier and this will attract the customers to visit Australia more frequently. This will lead to flourishing of the tourist industry in Australia and this will allow more tourists to visit Australia. References: Amelung, B. and Nicholls, S., 2014. Implications of climate change for tourism in Australia.Tourism Management,41, pp.228-244. Athanasopoulos, G., Deng, M., Li, G. and Song, H., 2013.Domestic and outbound tourism demand in Australia: a System-of-Equations Approach(No. 6/13). Monash University, Department of Econometrics and Business Statistics. Brimblecombe, J., Ferguson, M., Liberato, S.C., Ball, K., Moodie, M.L., Magnus, A., Miles, E., Leach, A.J., Chatfield, M.D., Mhurchu, C.N. and ODea, K., 2013. Stores Healthy Options Project in Remote Indigenous Communities (SHOP@ RIC): a protocol of a randomised trial promoting healthy food and beverage purchases through price discounts and in-store nutrition education.BMC Public Health,13(1), p.744. Chen, J.S. ed., 2012.Advances in hospitality and leisure(Vol. 8). Emerald Group Publishing. Duarte Alonso, A. and Krajsic, V., 2016. Perceptions and images of typical Australian dishes: An exploratory study.Journal of Foodservice Business Research,19(2), pp.147-163. Harvey Lemelin, R., Powys Whyte, K., Johansen, K., Higgins Desbiolles, F., Wilson, C. and Hemming, S., 2013. Conflicts, battlefields, indigenous peoples and tourism: addressing dissonant heritage in warfare tourism in Australia and North America in the twenty-first century.International Journal of Culture, Tourism and Hospitality Research,7(3), pp.257-271. McCarthy, B.L., 2015. 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Australian Red Cross, Dietitians Association of Australia and Public Health Association of Australia: Submission on Performance Audit of Food Security in Remote Indigenous Communities. Reeve, B. and Gostin, L.O., 2015. Creating the Conditions for People to Lead Healthy, Fulfilling Lives: Law Reform to Prevent and Control NCDs.Dancing in the Rain: Living with Chronic Disease, G. Blashki and H. Sykes, eds, Future Leaders, Australia. Ruhanen, L. and Whitford, M., 2014. Indigenous Tourism and Events for Community Development in Australia.Tourism as an Instrument for Development: A Theoretical and Practical Study (Bridging Tourism Theory and Practice, Volume 5) Emerald Group Publishing Limited,5, pp.183-194. Walker, G.S., 2016. Food authentication and traceability: An Asian and Australian perspective.Food Control. Yap, G.C., 2010. An econometric analysis of Australian domestic tourism demand.